THE EMPLOYEE EXPERIENCE AGENCY™

Why top companies rely on us.

Mastering the Customer Experience

Is no easy task.

Over the past decade, the effort required for a company to master the customer experience has increased exponentially. Technology has created opportunity, but it has also introduced an array of challenges by opening up new sales channels, increasing competition, and providing unlimited information and content at the customer’s fingertips.

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To Create a Seamless Customer Experience

The business needs to transform.

The level of effort needed to create a seamless omni-channel experience, drive revenue, and sustain loyalty has forced the need for transformation. To meet the needs of the today’s customers, companies must attract and retain top talent to shape and drive the customer experience. Progressive companies are taking the same level of focus they’ve put on the customer experience, and applying it to employees and their experience.

Employees Power the Customer Experience

Are your employees prepared?

Since our inception, Vignette’s core purpose has been to help companies evolve their employee experience, enabling a more productive connection between employers and employees. Today, factors outside of just compensation—such as the office environment, tools and training, and advancement opportunities—play a much larger role in a candidate’s choice of where they’ll work, and an employee’s decision on whether they’ll stay.

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What We Do

How we do it.

We enable HR and Internal Communication professionals with creative strategies that help them better understand their employee audiences, engage or activate their audiences, and align employees to the company’s core values and business objectives. We then transform our clients with the operational structure and processes to ensure the right mix of vision, ownership, experience, and skills. Whether you’re a Fortune 500 company with robust resources, new to engaging employees or a seasoned veteran, if you’re looking to evolve your employee experience to improve employee engagement, let’s talk.

HOW WE THINK

Our special sauce.

 

BEHAVIORAL SCIENCE

Our focus on behavioral science allows us to uncover insights not found in traditional research, helping us better understand the needs and preferences of your employees, so we can motivate action more effectively. After analyzing behaviors and listening to what employees prefer, we create highly effective strategies that put our findings into action. Then, we measure the impact of our efforts, so we can continue to improve results indefinitely.

 

EMPLOYEE-CENTRICITY

When it comes to employee communications, corporate talk or generic marketing messaging just won’t cut it. That’s why we use behavioral science methods to understand employees needs and preferences, so we can segment your employee audience to deliver targeted, employee-centric content tailored to their unique perspective and/or role. This enables us to cut through the noise to reach them more effectively and engage or activate them with what feels like personalized communications.

 

BRAND CENTERED

The power of an employer brand allows us to influence the employee experience, ultimately creating new behaviors and habits that will help shape and define or transform culture. A positive brand experience leads to employees “living” their organization’s purpose and values—using them to solve problems and make decisions internally and deliver the customer experience externally.

HOW WE WORK

From insight to action.

IMMERSION
Understanding your company, culture, and capabilities.
Working with a new client for the first time requires Vignette’s team to quickly immerse ourselves in your business, brand, culture and current communications in order to ensure the strategies and tactics that we craft feel like they are on brand, culturally right, and are operationally sustainable.
INSIGHTS

The outcome of the Immersion produces insights.
These insights enable Vignette’s team to more closely understand your current business and communication objectives; and the alignment, or gaps, between the two. Understanding these ensures we take the right actions to contribute to the desired business, communications, and engagement results.

 ACTION PLANNING
The way we see it failing to plan is planning to fail.
The power of an employer brand allows us to influence the employee experience, ultimately creating new behaviors and habits that will help shape and define or transform culture. A positive brand experience leads to employees “living” their organization’s purpose and values—using them to solve problems and make decisions internally and deliver the customer experience externally.

Our Specialists

Meet our team.

Mike Lepis Co-Founder, Creative Director

As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients.


Gregg Apirian Managing Director

As the Managing Director of Vignette, Gregg is responsible for agency-wide vision and strategy, operations and finance, business development and engagement management.


Rhonda Blackwell Design Director

Rhonda is responsible for leading concept development and translating those concepts into compelling visual designs that balance business objectives, creativity and learning experiences.


Jason Turner Strategist

Jason is responsible for leading Vignette’s strategy practice, helping clients determine clear objectives, measures of success, and strategic plans that drive employee engagement, activation and deliver results.


Shona Lepis Co-Founder, Marketing Director

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs.


Alison Clifford Producer

As a Producer, Alison manages clients and projects from planning to staffing, conception to deliverable design, and development through implementation.


Mike Gullickson Copywriter

As Vignette’s Senior Copywriter, Mike is responsible for transforming messaging strategies into written stories that easily connect with our client’s employee audiences and help to drive them to take action and/or feel engaged.


Brett Eichenberger Director of Video Production

Brett plays an important role in relation to Vignette’s growing video production services, acting as our Director of Photography, capturing on brand video footage that is used to help our client’s tell their inside stories.

Our Clients

Like minds collaborating to evolve the Employee Experience.

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