Over the past decade, the effort required for a company to master the customer experience has increased exponentially. Technology has created opportunity, but it has also introduced an array of challenges by opening up new sales channels, increasing competition, and providing unlimited information and content at the customer’s fingertips.
The level of effort needed to create a seamless omni-channel experience, drive revenue, and sustain loyalty has forced the need for transformation. To meet the needs of the today’s customers, companies must attract and retain top talent to shape and drive the customer experience. Progressive companies are taking the same level of focus they’ve put on the customer experience, and applying it to employees and their experience.
Since our inception, Vignette’s core purpose has been to help companies evolve their employee experience, enabling a more productive connection between employers and employees. Today, factors outside of just compensation—such as the office environment, tools and training, and advancement opportunities—play a much larger role in a candidate’s choice of where they’ll work, and an employee’s decision on whether they’ll stay.
We enable HR and Internal Communication professionals with creative strategies that help them better understand their employee audiences, engage or activate their audiences, and align employees to the company’s core values and business objectives. We then transform our clients with the operational structure and processes to ensure the right mix of vision, ownership, experience, and skills. Whether you’re a Fortune 500 company with robust resources, new to engaging employees or a seasoned veteran, if you’re looking to evolve your employee experience to improve employee engagement, let’s talk.
Our focus on behavioral science allows us to uncover insights not found in traditional research, helping us better understand the needs and preferences of your employees, so we can motivate action more effectively. After analyzing behaviors and listening to what employees prefer, we create highly effective strategies that put our findings into action. Then, we measure the impact of our efforts, so we can continue to improve results indefinitely.
When it comes to employee communications, corporate talk or generic marketing messaging just won’t cut it. That’s why we use behavioral science methods to understand employees needs and preferences, so we can segment your employee audience to deliver targeted, employee-centric content tailored to their unique perspective and/or role. This enables us to cut through the noise to reach them more effectively and engage or activate them with what feels like personalized communications.
The power of an employer brand allows us to influence the employee experience, ultimately creating new behaviors and habits that will help shape and define or transform culture. A positive brand experience leads to employees “living” their organization’s purpose and values—using them to solve problems and make decisions internally and deliver the customer experience externally.
The outcome of the Immersion produces insights.
These insights enable Vignette’s team to more closely understand your current business and communication objectives; and the alignment, or gaps, between the two. Understanding these ensures we take the right actions to contribute to the desired business, communications, and engagement results.