2015: The Year of the Employee Experience

December 31, 2015by Gregg ApirianInside VignetteEmployee Engagement

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2015 was an important year for HR and Communications professionals. Long under-equipped and underfunded compared to their marketing/advertising counterparts, more companies than ever are now realizing how important the employee experience is for fueling the company’s growth. This change of methodology has been highlighted in the press, and we’ve seen major cultural shifts (like Airbnb, who recently changed their Chief Human Resources Officer’s title to Chief Employee Experience Officer) that reflect top companies’ laser focus on meeting the needs of their employees to better serve their customers. In 2015, Vignette saw a surge of big companies and global brands who reached out to us to discuss their challenges and seek our expertise to help evolve their HR and communication practices.

What does this mean to you? The quality of your employee experience shapes the health and future of your company. When engaging with leadership on your 2016 plans, you are now backed by overwhelming research. The top companies in the world understand that elevating the employee experience drives business. If you need help making this case or thinking of ways to engage your employees, let us know, we would love to help you out.

We wish everyone a Happy New Year and great success in 2016!

What We’re Up To

The Employee Experience Series

We recently launched a 6-part blog series discussing the Employee Experience and how it drives the Customer Experience. The first 3 parts launched have been well received:
Part 1: Architecting the Employee Experience
Part 2: Understand Your Internal Communications Audience
Part 3: Developing Messaging & Content Strategy for Internal Communications
Look for the last 3 parts to launch over the next few weeks.

HR Steps Into the Spotlight

Prior to 2015, the biggest media outlets we all read everyday wrote mostly about consumer-focused topics. But in 2015, we saw a shift to content focused on HR and the Employee Experience. Look for this trend to continue in 2016. Here are a few of our favorites to share:
Story 1: CMOs, Meet Your New Best Friend: The CHRO
Story 2: Airbnb Chief Human Resource Officer Becomes Chief Employee Experience Officer
Story 3: Why The Future Of Work Is All About The Employee Experience

Upcoming Speaking Engagements

If you are in New York January 16, come hear our Managing Director, Gregg Apirian, as he moderates a panel to discuss the importance of how data-driven methodologies are key to sustaining an OmniChannel strategy. Reach out to us to inquire about complimentary passes for the show. For more information you can visit the conference website.

Gregg Apirian

As the Managing Director of Vignette, Gregg is responsible for agency-wide vision and strategy, operations and finance, business development and engagement management. With nearly 20 years in entrepreneurial and executive-level roles, Gregg has been an instrumental leader at many distinguished agencies. Prior to Vignette Gregg was EVP, Digital Marketing at Trailer Park, EVP at Schematic (now POSSIBLE), and began his agency career as co-founder and CEO of BLITZ. Over the years Gregg’s leadership and combined experience drove growth, profitability and delivery of innovative and effective solutions for brands like GE, Microsoft, Coca-Cola, Target, Verizon, OWN, Sony Pictures, NBCUniversal, Johnson & Johnson, HSN, Ann Taylor & LOFT, Nike, and Reebok.