Quite often, the goals of consumer facing marketing materials are all about keeping it short, sweet, and bold. Any text longer than a few sentences is relegated to the fine print disclaimers that only a rare few will ever bother pulling out their magnifying glasses to read. This philosophy won’t work for internal facing communications, because the ‘fine print’ in the internal realm is exactly the information that needs to become the star.
Full disclaimer: I am a Halloween person. My birthday falls near it and I grew up with Halloween themed birthday parties every year. This post is for those Halloween Humbugs who glumly watch the festivities from the sidelines in the confines of their safe civilian clothes.