Employee insights are the rock-solid foundation of an effective employee engagement strategy, and they take time, thought and patience to collect. At Vignette, we see insights as a critical step in every project we take on — from a simple, one-time event to a complete overhaul of an internal communications program.
I recently read this article in AdAge, “CMOs, Meet Your New Best Friend: The CHRO.” This really caught my attention because it’s relevant to how we work at Vignette. This thinking has guided the evolution of an entirely new approach to helping our clients understand how to meaningfully connect with their employees.
We have all heard the term Big Data and for the most part, we all recognize this is an industry buzz term with many meanings. To set the record straight, the concept of big data is knowing how to cull through all your data to find actionable insights. Most brands have a plethora of data on their customers, and some have a good amount of data on their employees, but knowing how to translate this information is what the business of big data is all about. If you are working on internal communications, it is time to start embracing big data.