As we come to the end of our Employee Experience series, we want to close on what we believe to be one of the most important components used to fuel the employee experience—Employer Branding. In today’s competitive marketplace, a company’s employer brand is an essential tool to attract and retain top talent.
The format was called a ‘Test Kitchen’ and I co-presented with Pat Boelter, CMO of Goodwill Industries of Southeastern Wisconsin. It was great to share Vignette’s point of view on bringing company values to employees to attract, retain, and promote highly engaged people. I walked the attendees through a brand alignment exercise (Download PDF). I’ve included our worksheet and cheat sheet if you’d like to try it out yourself. The idea is to compare your brand promise to the employee experience and find the strengths and gaps.