Have you ever attended a memorable corporate event? Something where they just ‘got everything right’? Where experience, content, culture, and community all come together. The venue was great, the location was inspirational, speakers were focused and passionate, your guest speaker not only entertained but blew your mind.
Events bridge the gap between leadership teams and field employees who are the face of your brand. Nothing you can do as a leader is better than putting face time in with the individuals that interact on a daily basis with your customers. How employees engage with your brand is just as important as how customers engage with your brand.