Events bridge the gap between leadership teams and field employees who are the face of your brand. Nothing you can do as a leader is better than putting face time in with the individuals that interact on a daily basis with your customers. How employees engage with your brand is just as important as how customers engage with your brand.
We all love to watch videos, and, let’s be honest; we all love to watch videos at work. But while the latest Jon Stewart or Nicki Minaj clip might be a great mini-break during the workday, videos are also a compelling solution to deliver valuable information to your team or call them to action. A recent study shows that some tools such as email, newsletters, and blogs have become less effective, and 72% of internal communications teams are planning to increase their use of video.
In our previous posts, we got a friendly (but firm) fair warning on why it's important to link your internal and external brands, and got some artistically-inspired recommendations on how to bring them to life. That's all well and good (and it is); but, you may ask: "What about some practical methods I can apply today to link my internal and external brand?"