Dear HR Professionals: Adapt or Die

April 2, 2014by Mike LepisCultural Transformation

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Dear HR Professionals,

You are all well aware that your audience is changing. Employee experiences, expectations, and the ability to voice them are a different animal these days. You need to be thinking about how to adapt to stay connected to employees and maximize your impact within the organization. As an HR pro, you must adapt, innovate, and measure—and become more strategic than ever—to thrive in the modern workplace.

This is equally important vertically to upper management and throughout the entire organization.

Now is the time for everyone to realize that innovative HR practices and employee engagement are business essentials. Know your baseline, know your goals, and know how you are positively affecting the organization. Remind your peers about all of it. Look at the top places to work by Outside and Fortune. No under-achievers there! And there is a mountain of data correlating great HR to increased profits.

If the head and hands are product and service, then HR and people are the heart and soul of your company. It’s time for everyone to know it, feel it, and preach it. Your peers are not chiefs of their own kingdoms. They are part of the employee culture. They can’t accomplish anything without people. It is your challenge to invite them to a new way of thinking about employees. When you’re doing it right you’re not doing it alone.

As always, we’re here if you need us.

Mike Lepis, Creative Director
Vignette: The Agency for Employees

Mike Lepis

As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients.

Early in his career Mike worked for both consumer marketing and internal communication divisions at Nike. In event marketing, Mike saw how a strong brand can bring people together. In consumer marketing, Mike learned how modern practices and measurement shape effective messaging. In Latin American marketing, Mike was immersed in video and digital communications channels. And with internal communication, Mike saw how—when employees are challenged, encouraged, and supported—they will get behind a brand and its mission.