Employee Experience Roundup – Design an employee experience that attracts star talent + transforming culture at Microsoft

October 24, 2018by Shona LepisThe EX Roundup

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Intro:
Welcome to our weekly hand-curated roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

In this week’s EX Roundup, learn how to design an employee experience that attracts star talent, and why the future of communications is putting the audience in the driver’s seat, plus more.

Design an Employee Experience That Attracts Star Talent  — Gallup, by BY JIM HARTER
“Most people are familiar with the employee lifecycle — the stages an employee goes through with an organization, from attraction to getting hired, through employment to eventual departure. More important than the life cycle, however, is the employee experience — the journey people take with your organization and the interactions they have with managers and associates at each stage of the life cycle.”

For Great Customer Experiences, Design Great Employee Experiences —  CRM Buyer, By Chris Bucholtz
“Customer experience” is the great watchword of 2018 — and it was a great watchword in 2017 and 2016, too. Eighty-five percent of executives said that CX was important to their companies’ strategic priorities, in an Accenture survey. Sixty-two percent of companies viewed CX delivered by contact centers as a competitive differentiator, Deloitte found.”

Transforming culture at Microsoft: Satya Nadella sets a new tone — INTHEBLACK, By Harry McCracken
“Microsoft’s CEO Satya Nadella has stopped infighting, restored morale and created more than US$250 billion in market value. All it took was focusing on what matters most.”

The future of communications: putting the audience in the driver’s seat – Poppulo, By Adrian Cropley
“I was thrilled to be asked by Poppulo’s Tim Vaughan to expand on an article I had written called “Blurred lines are an opportunity to focus,” where I explored how the lines between internal and external communication continue to blur, particularly when it comes to our audiences. In the article, I explained why we need to understand audiences at a much deeper level because people make the choice whether or not to interact with our communication, not the organization. Let’s explore this principle on a deeper level.”

Do This 1 Thing to Make Internal Communication More Inclusive — INC, By Alison Davis
“Employees are everywhere. Communication needs to be, too. It’s 10 a.m. Do you know where your employees are? If your organization is like most, chances are that fewer and fewer of your team members are actually at headquarters. Even if employees are technically situated there, some are working from home. Others are out visiting clients or your other locations.  And the majority of your employees probably don’t work at headquarters at all. They’re located in manufacturing facilities, retail stores, call centers, distribution hubs, service garages–you get the picture.”

 

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.