The Employee Experience Roundup – May 22, 2017

May 22, 2017by Shona LepisThe EX Roundup

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Welcome to our weekly round-up of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping or managing the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture. There is a lot of information out there, and this is meant to be a resource to help HR and Internal Communications professionals to keep track of what’s worth reading.

In this week’s blog roundup learn why the most important driver of engagement at Facebook is pride in the company. “When people feel proud to work here they are more satisfied, more committed, more successful, and more likely to recommend us as a great place to work.” Dive into our blog series on “Engaging Employees in Your Company Purpose: Four Key Drivers and Why They Matter.” Find out why “Making Your Business a Great Place to Work Requires More Investment Then You Think.” in our recent article published on Forbes.

The Power Of Pride At Facebook — Fast Company, By Lori Goler, Janelle Gale, Brynn Harrington (@brynnharrington) Adam Grant (@AdamMGrant)
Facebook’s HR department worked with Wharton professor Adam Grant to investigate what keeps employees at the company engaged and motivated. “Pride in the company is an engine of engagement. As Voltaire put it, “We are rarely proud when we are alone.” When we feel connected to something bigger than ourselves, we bring more of ourselves to work. We feel a sense of ownership at the office. It’s not just the place we work—it’s a part of who we are.”

Engaging Employees in Your Company Purpose: Four Key Drivers and Why They Matter Vignette, by Mike Lepis (@mikevignette)
In this Vignette blog series learn about four key drivers of strengthening employees’ connection to the company purpose.

Why More Executives Should Consider Becoming a CHRO — Harvard Business Review, John Boudreau (@johnwboudreau), Peter Navin, and David Creelman (@dcreelman) “The CHRO role is one of the most strategic roles someone could have: Businesses grow or die based on the quality of their people, so the human resource executive role is arguably the most strategic in the company.”

Secret diary of a Comms Director…— Rachel Miller (@AllthingsIC)
There are many HR and Communications professionals who want to be either an HR or Communications specialist, but employees need you to become an expert at both. Just like physical marketers had to learn digital and vice versa, HR needs to learn comms and Comms need to learn HR.

Making Your Business a Great Place to Work Requires More Investment Then You Think — Forbes, by Gregg Aprian
Does your company spend millions each year on marketing? The answer is likely yes. Now, does your company spend anywhere near the same amount for recruiting and retaining employees? The answer is no. Why is this the case? Our recent article on Forbes.com shares our point of view on this issue plaguing many HR and Communications professionals trying to deliver employee experiences.

Design Your Workplace Culture To Go Beyond Engagement And Fuel Trust Forbes, Glenn Llopis (@GlennLlopis)
Replace traditional models that promote a top-down, hierarchical, departmental, siloed, one-size-fits-all mentality so leaders could move away from making decisions themselves and instead think of themselves as curators of culture – shaping an organization that helps other people make better decisions. A big part of that, according to Keane, was relying less on the hierarchy to move information up and down, but instead putting leaders in a place where they can hear what’s going on directly.

Need help elevating your employee experience strategy to connect with employees? Vignette can help

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.