The Employee Experience Roundup – October 10, 2017

October 10, 2017by Shona LepisThe EX Roundup

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Welcome to our weekly roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

This week’s Employee Experience Roundup includes tips on “How to Prepare for World Values Day 2017” and learn how Adobe is “Leading Both Employee And Customer Experience” plus more.

  • Engaging Employees in your Company Purpose: Four Key Drivers and Why They Matter  — Vignette, By Mike Lepis @mikevignette
    World Values Day is on October 19, 2017, and as just as consumers want to support brands that are values and purpose-driven employees want to work for companies that are values and purpose-driven. Research shows that employees who work for companies with a clear purpose tend to be more loyal and more productive. A clear purpose inspires employees to do good work and serves as the basis for a strong internal culture. As internal communicators, it’s Job No. 1 to connect our employee audiences to the company purpose in tangible, powerful ways. And when you have an employee population that is aligned and energized around your purpose, the results will follow.  

    What are you doing to communicate and align the employee experience to a company’s purpose? Get a head start with our series on “Engaging Employees in your Company Purpose: Four Key Drivers and Why They Matter: Building a Belief in Products and Services (Part 1 of 4) 

  • How to prepare for World Values Day 2017 — All Things IC, By  Rachel Miller @AllthingsIC “Values are what make us who we are. They are the compass guiding everything we do – our choices and our actions. When we forget that compass, we take the wrong turn. It’s the same for our families, for our communities, for the world. Our values show us the way. How important are your values and how do you communicate them?” 

  • Shhh… the Values Economy Has Arrived — World Values Day @ValuesDay, By Alan Williams
    “Purpose and values set the foundation for an organization’s culture, and are core to its way of working. Culture is not an initiative or a project. Culture is the sum of habits and behaviors, and thus the best place to put values into action. Organisations can make conscious their values and then empower employees to live those values via everyday behaviors. Culture may be intangible but the benefits are very tangible. If an organization’s values are clear, they can and retain employees who share the same values. With shared values, there is greater trust within the organization – employees feel safe and valued with a strong sense of belonging. With a truly shared purpose, organizations can achieve more than as many individuals could alone.” 

  • 3 Foundations To A Culture Of Well-Being At Marriott, — INC. @Inc, By Jacob Morgan @JacobM
    “Core principles at the largest hotel chain the world apply to every business that wants to create a culture of happy and sustainable employees.” 

  • Digital Transformation: Four Ways To Ensure Adoption From Your Employees — Forbes @Forbes, By Michael Brito
    “Know how to speak to your company’s values and how a digital transformation aligns with them. When you have a clear company vision speaking to your employees’ sense of values, you create an environment for a smooth transformation. This type of ideal alignment of values can not only increase productivity but also spark innovation. Digital transformation necessitates both, especially when an organizational change is involved.” 

  • LinkedIn’s CEO: These are The 3 Trends That’ll Shape the Future of Work — LinkedIn The Learning Blog, By Paul Petrone @PaulPetrone12
    “At the eighth-annual Talent Connect in Nashville, LinkedIn CEO Jeff Weiner shared his view on the most important trends impacting the global workforce. There are really three themes that are worth calling out,” Weiner said. “AI and automation, the skills gap, and the rise of independent work.” 

  • Leading Both Employee and Customer Experience at Adobe — Forbes @Forbes, By, Blake Morgan @BlakeMichelleM
    “When it comes to building strong relationships and experiences, organizations are often faced with a difficult choice: do they focus on employees or on customers? Like many companies, Adobe had two groups working parallel to each other—one focused on reaching out to employees and the other on building experiences for customers. But then Adobe realized that the two audiences actually worked together, and Adobe’s leadership combined customer experience and employee experience under the direction of Donna Morris, EVP Customer, and Employee Experience.” 

  • Control Your Employer Brand Conversation and Nobody Listens — Instead, Harness Your Tribe — LinkedIn, By Macy Andrews @macyandrews
    “This is the first part of a 4 part series of how our Talent Brand Team is encouraging the conversation about working at Cisco. The same problem that affects product brands affects Talent Brands. In an Internet world of anonymous comments and reviews and the ease of social posting, external reputation is no longer something that is within a 100% of your control.” 

  • Employee Experience: Seven Dos and Don’ts of Effective Onboarding — Personnel Today @personneltoday, By Melanie Guy
    “A recent survey found that more than a third of companies do not have a robust induction policy for new starters, and many were losing new recruits before their first day on the job. Melanie Guy, head of HR for software company webexpenses and webonboarding, outlines seven ways employers can ensure they don’t suffer the same fate.” 

  • Make Onboarding a Positive First Experience, INC. @Inc
    “We’re living in an age where, when opportunity knocks—increasingly—some employees quickly lace up their sneakers—and bolt! Vexingly, this can also include brand-new hires. What can firms do to counteract this uptick in employee churn—and the lost human, intellectual and monetary capital (and time) that accompanies it?”

Need help communicating and aligning the employee experience to a company’s purpose? Let’s talk.

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.