The Employee Experience Roundup – September 13, 2017

September 13, 2017by Shona LepisThe EX Roundup

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Welcome to our weekly roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

In this week’s Employee Experience Roundup learn why ‘The Holy Grail of Engagement Starts with Your Employees’ and get insights from a Gallup report on ‘3 Ways You Are Failing Your Remote Workers’ and what to do about it.

  • The Holy Grail of Engagement Starts with Your Employees — Marketing Land, By Karen Steele
    “If your employees aren’t engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.”

  • The Employee Experience Should Come Before Everything — Business 2 Community, By, Jana Barrett, @_janabarrett
    “Happy employees = happy customers. It seems obvious, so why do so many companies overlook the employee experience when they set out to improve the customer experience? In this post, we’ll discuss why the employee experience is increasingly important, and share some fresh ideas for business leaders who want to improve theirs without breaking the bank.”

  • How to Keep Perceived Bias from Holding Back High-Potential Employees — Strategy + Business, By Sylvia Ann Hewlett @SAHewlett, Ripa Rashid @RipaRashid, and Laura Sherbin @laurasherbin
    “When talented people from diverse backgrounds fail to rise in a company, there are three powerful solutions: having more inclusive team leaders, more diversity among the top leadership, and better sponsorship practices.”

  • Empathy & the Candidate Experience Vacuum — LinkedIn, By Charu Malhotra, @cm_charu
    “With trust plummeting, I believe the time is now with, companies focussing budgets on HR Tech and employer branding and employee centricity being our latest buzzword to focus on our candidate experience with actionable measures that recognize candidates are humans, not bots to ignore. Empathy has to be our measure.”

  • 3 Ways You Are Failing Your Remote Workers — Gallup, By Annamarie Mann
    “Working remotely can be a dream come true for some employees. No commute means more money, more time and less stress. Alone at home, remote workers can be less distracted and more productive. They may also have greater autonomy — and may be able to focus on actual work rather than banal office politics.”

  • We Need to Set Employer Branding Free! — LinkedIn, Hans Ubbe Ebbesen, @hansubbe
    “Employer branding is changing significantly and has been for some time now. Long gone are the days where a company can simply craft a consistent message – an employer value proposition – as it’s often called, and assume that will be enough. The prevalence of digital technologies and social media means that today’s employees can readily speak their minds and refer one another to jobs. As such, it is my belief that we have reached a point where we need to set employer branding free.”


Need help elevating your employee experience strategy to connect with employees? Let’s talk.

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.