Employee Experience roundup – The Business Value of Good Internal Communication, Align Your Purpose, Brand and Culture for a Winning Employee Experience, How to start with Design Thinking in HR

October 2, 2018by Shona LepisEmployee EngagementThe EX Roundup

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Welcome to our weekly hand-curated roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

In this week’s EX Roundup, we’re featuring IC Kollectif’s new global report “The Next Level: The Business Value of Good Internal Communication” as well as Gallup’s new perspective paper “Align Your Purpose, Brand and Culture for a Winning Employee Experience,” plus more.

The Next Level: The Business Value of Good Internal Communication — IC Kollectif
IC Kollectif has produced a new global report, The Next Level, examining the value and practice of internal communication from several angles around one central theme: the business value of good internal communication.

The report reviews how business leaders perceive internal communication, looks closely at the reality of the practice inside companies and explores how IC professionals can better position themselves as trusted advisors and key business enablers.

Align Your Purpose, Brand and Culture for a Winning Employee Experience — Gallup
“Learn how to create a consistent employee experience that improves individual, team and business performance. When every stage in the employee life cycle works together, employees are more engaged, better performers and more likely to stay with your company longer. As a result, your organization will have lower turnover and better business results.”

How to start with Design Thinking in HR — The HR Trend Institute
“Organisations like Apple, Coca-Cola, IBM, Nike, Proctor & Gamble and many more not only use Design Thinking, but they also start to show significant results. These companies outperformed their peers in the last decade with 211%, measured by the Design Value Index (assessment by Design Management Institute). Other similar studies show similar results.

Design Thinking is a people-oriented, prototype-driven process for innovation. It is a useful approach to get to understand and solve complex challenges where the classic methodologies fall short. We still trust the pure analytical techniques, that only add small improvements to the status quo, too much. It just isn’t enough anymore.”

How to implement an internal comms strategy that’ll keep Gen Z engaged — Prolific North, by Stephen Chapman
“It’s no secret that everyone is trying to get under the skin of Gen Z: the generation that’s set to start dominating the workplace, writes Laura Cavanagh of Aberfield Communications in Leeds.

Lots of brands are successfully engaging with Gen Z from an external comms perspective, but it’s also important to look at how this insight can be applied to an organisation’s internal comms strategy. Especially given that Gen Z are willing to snub a workplace if they don’t believe the role will provide them with job security, or if they feel there’s a lack of progression.”

Need help elevating your internal comms or connecting with your employees? We’re happy to help. Reach out and let’s talk.

Vignette is the leading Employee Experience Agency®. Find out how we help HR & Internal Communications teams activate employees through powerful employer brand engagement; making your company the employer of choice. Tell us about your projects, task us with solving a problem, or ask us to help you plan the future of your employee experience. We’d be delighted to show you how far we can engage your employees to drive your business.

 

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.