IC round-up: impact of internal communication on employee engagement

June 1, 2015by Shona LepisEmployee EngagementInternal CommunicationsThe EX Roundup

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Welcome to our monthly round-up of articles and resources on internal communications and employee engagement. We tweet the articles and share on our social channels but in case you missed them here are a few of our favorites. The theme this month is the impact of internal communication on employee engagement.

Enjoy and please let us know what you’ve been reading in the comments section below.

  • #DThink Twitter Chat Recap: How Internal Communication Impacts Employee Engagement
    By Bruce Jones, Programming Director, @DisneyInstitute, @joneseybi
    “As we have seen, organizations often underestimate the importance of communication in the workplace, yet communication continues to be one of the single most important determinants of employee engagement and organizational effectiveness. At Disney Institute, we believe that when it comes to fostering employee engagement, an organization must be just as intentional about its employee communication as it is with its external communication. Why? Because, high-quality communication can actively reinforce culture, while low-quality communication can undermine culture.”
  • The State of Internal Comms – Academically speaking
    By Gloria Lombardi, Reporter @simplycomm, @lombardi_gloria
    Gloria Lombardi: Based on your studies, what are the most remarkable changes that internal communication (IC) has faced for the last five to ten years?

     Kevin Ruck: There have been two major forces. The first one is the impact of internal communication on employee engagement, which in turn is influencing the practice of the profession. We all know about employee engagement now – at least, it is a familiar term. But, ten years ago it was still emerging. What David McLeod and Nita Clarke of Engage for Success did in 2009 really highlighted the relevance of strategic narrative and employee voice. This has had big effects on the internal communication practice toward engagement.”
  • Employee Engagement Helps Drive Business
    By Rosalynn Vasquez, @RosalynnVasquez
    “It is often said that a company’s most valuable asset is its employees. Internal champions charged with embedding sustainability into their company’s culture know this to be true: Ask anyone who’s led corporate environmental or social responsibility initiatives, and they will tell you that employees can make or break any sustainability program. The success of other aspects of the business – from internal innovation to customer satisfaction – can also hinge on how well a company engages its employees.”

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.