Internal Communications and Employee Engagement Round-Up: Invest in Internal Communications to Build Your Best Brand Ambassadors

April 30, 2015by Shona LepisEmployee EngagementInternal CommunicationsEmployer BrandingThe EX Roundup

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Welcome to our monthly round-up of articles and resources on internal communications and employee engagement. We tweet the articles and share on our social channels but in case you missed them here are a few of our favorites on the blog.

Enjoy and please let us know what you’ve been reading in the comments section below.

    • Becoming irresistible: A new model for employee engagement
      —By Josh Bersin, @DU_Press
      “The employee-work contract has changed, compelling business leaders to build organizations that engage employees as sensitive, passionate, creative contributors. Two years of research and discussions with hundreds of clients suggest five major elements and underlying strategies that work together to make organizations “irresistible.”

 

    • How Content Marketing Can Help Attract Top Talent
      —By Jessica Stephenson @JessLStephenson
      “The key is to make the most out of available resources– starting with formulating a strategy for the recruiting process in the same way you would for customer acquisition. In this first article of a series, we’ll examine persona development and a few ideas for generating initial awareness and interest for your employment opportunities through the use of content.”

 

    • Invest in Internal Communications to Build Your Best Brand Ambassadors
      —By Rosalynn Vasquez @RosalynnVasquez
      “…companies are still forgetting to consider another group that is just as important, if not more – the “internal customers,” aka, employees. Yes, a company’s greatest assets are inside your company, rather than outside. And as company leaders see this and invest in, empower and engage with their employees through strong and strategic internal communications, they can build strong and long-term brand ambassadors.”

 

 

    • 5 Key Elements to Mastering Employee Engagement
      —By Sophie Deering, @sophiedeering
      “If you’re looking to improve performance and productivity within your organization, then you may want to focus on boosting your employee engagement. Disengaged employees cost American businesses an average of $300 billion a year in productivity losses, as unhappy staff are unlikely to put their full effort into their work. They are also more likely to start looking for opportunities elsewhere, resulting in high recruitment costs and training of new staff.”

 

  • How to Make Your Employees More Engaged and Productive
    —By Jacob Morgan, @jacobm
    “As the world of work continues to evolve and change organizations struggle to adapt. As the gap between the evolving workplace and our organizations grows, so do the disengagement rates. In fact, I believe this to be the single greatest cause for employee disengagement. The best thing that organizations can do to continuously improve engagement and productivity is to evaluate and test common assumptions around how work is currently being done.”

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.