Monthly Round-Up: Employee Experience is the Future of Work

July 31, 2015by Shona LepisLeadership and StrategyEmployee EngagementCultural Transformation

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Welcome to our monthly round-up of articles and resources on internal communications and employee engagement. We tweet the articles and share on our social channels but in case you missed them here is a few of our favorites on the blog. The theme this month is employee experience.

We have all heard of the customer experience, which is defined as the resulting affinity a customer feels when interacting with your brand. As internal communications has become more sophisticated over the past few years we have started to see the emergence of the employee experience; which is now something that many HR and communications leaders and executives around the world are focusing on. Similar to the customer experience, the employee experience is the resulting affinity and alignment with the company an employee feels when the company interacts with them.

Enjoy and please let us know what you’ve been reading in the comments section below.

  • Why The Future Of Work Is All About The Employee Experience
    —By Jacob Morgan, @jacobm
    “Decades ago nobody cared about the employee experience because all of the power was in the hands of employers. They simply needed to list a job and give people a place to do that job, nothing else really mattered. There was no focus on engagement, inspiration, empowerment, designing beautiful workplaces, using modern technology, or the like. All of these things have just recently become mainstream topics of discussion. In fact the Society for Human Resource Management found that the top priority for those in HR is talent management. Why? Because the power has now shifted into the hands of employees. Organizations have always assumed that they can create a place where they assumed people needed to work there and are now realizing that they must create a place where people want to work there.”
  • Airbnb Chief Human Resource Officer Becomes Chief Employee Experience Officer
    —By Jeanne Meister, @jcmeister
    “Today, forward-looking companies are well aware that top talent is looking for more than a job with benefits. While some companies create experiences central to the “place of work,” such as access to gym facilities, free massages, and gourmet food, Airbnb is building what I call the “workplace as an experience™.” The essence of the “workplace as an experience” is where all the elements of work—the physical, the emotional, the intellectual, the virtual, and the aspirational—are carefully orchestrated to inspire employees.”
  • The Customer Within: How ‘Employee Experience’ Is HR’s Competitive Differentiator
    —By Aaron Lazenby @alazenby
    “In a highly competitive climate, it is imperative for executives to develop strategies to retain their top talent. This is not easy to do with the largest network in the world, the referral network, open 24/7 courtesy of social media. To tackle this challenge, many HR leaders are moving away from a focus on service delivery and cost reduction and toward building great employee experiences. This shift—part of the modernization of HR—requires a transformation in organizational culture and the embrace of IT tools that reflect new (and changing) business practices and deliver workforce insight.”

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.