Your people = Your brand, Insights into Employer Branding

April 17, 2014by Shona LepisRecruiting and RetentionEmployer Branding


In the über-brand-conscious world we live in, we form tribes around the brands we love. Are you a Mac or PC person? I myself am a diehard Apple fan. I’m pretty much attached to my iPhone. I love what a well-supported brand it is. When I need help I make a genius bar appointment and connect with a real person who is always very helpful and engaged. Apple, in addition to making an amazing product, shows that their people are the greatest expression of your brand. It’s crucial for them to attract the right talent to fulfill their brand promise.

Attract the Right Talent to Build Your Employer Brand

Attracting and retaining talent is part of every business strategy, and a large part of this strategy is the employer brand. The Internet allows a company to reinforce a positive brand message through the use of social media, review sites (such as Glassdoor), and corporate blogs. Continually improving and enhancing your brand complements any recruitment efforts and helps build an engaged, productive, and happy workforce.

Three Resources to Build Your Employer Brand

We’re always seeking great resources to help us stay on top of what’s evolving in our world of employees, brands, and communications. Here’s a few of our favorite employer branding resources:

What are your Employer Brand Resources? 

What do you think? Are you currently using—or are you planning to use—any of these strategies? Do have any employer branding resources or tips you’d like to share?

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.