PUBLISHED ON FORBES: Why Has Company Culture Become So Important Again?

December 12, 2016by Gregg ApirianCultural Transformation


Companies must transform to keep up with the changing marketplace, and culture must also transform to support that new model. Learn why culture is such an important part of the employee experience and how companies and leadership can manage it.

Read the article: “Why Has Company Culture Become So Important Again?” by our Managing Director, Gregg Apirian, Published on

Gregg Apirian

As the Managing Director of Vignette, Gregg is responsible for agency-wide vision and strategy, operations and finance, business development and engagement management. With nearly 20 years in entrepreneurial and executive-level roles, Gregg has been an instrumental leader at many distinguished agencies. Prior to Vignette Gregg was EVP, Digital Marketing at Trailer Park, EVP at Schematic (now POSSIBLE), and began his agency career as co-founder and CEO of BLITZ. Over the years Gregg’s leadership and combined experience drove growth, profitability and delivery of innovative and effective solutions for brands like GE, Microsoft, Coca-Cola, Target, Verizon, OWN, Sony Pictures, NBCUniversal, Johnson & Johnson, HSN, Ann Taylor & LOFT, Nike, and Reebok.