How to Sell Investing in Employee Engagement to Your Boss

April 23, 2014by Darryl FeldmanEmployee Engagement

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THE SITUATION

  • You: The Director of Human Resources, Director of Internal Communications, Director of Training & Development, Director of Employee Engagement, or any other manager of employee engagement programs.
  • You Know: You know your company needs to invest in its employee engagement and internal communications efforts. After all, all the employee engagement research says so, and other companies in Fortune’s Top 100 Best Companies to Work For are doing it, right?
  • Your Challenge: Your leadership team just doesn’t understand the value of an effective employee engagement program.
  • Your Solution: Just copy and paste the handy-dandy email template below into your email, add names, hit “Send,” and then wait for a positive response. Once you start that sparkling conversation with your boss, we’ll be happy to give you a few pointers!

The Employee Engagement Superfan Email

Subject:

5 Reasons to Invest in Employee Engagement

Email (body):

Hi [insert your boss’s name here],

HR is changing. HR, Internal Communications, and training leaders must adapt, innovate, measure, and be more strategic than ever to thrive in the modern workplace. Employees are no longer looking for a job. They’re looking for an experience.

We do a good job with our employees at [insert your company name here]. Let’s do great.  We need to invest in our current employee engagement efforts. After all, our employees are our greatest asset.

Here’s five reasons why we should invest in our employee engagement programming (happy to discuss more!):

  1. Disengaged employees cost us money: 70% of US employees are in some way “disengaged” (Gallup); costing the average US company $2,264 annually per disengaged employee in poor performance, turnover, and driving customers away  (O’Brien, James).
  2. We can beat our competitors: Companies with high-performing HR departments win over their competitors by 27% (Bersin, Josh).
  3. To reduce turnover: More engaged workplaces see a 25% reduction in turnover and 37% lower absenteeism (Gallup).
  4. To increase customer loyalty: Customers are twice as loyal to brands with higher engagement scores (Gallup).
  5. To increase revenue: A 1% increase in employee engagement results in $200K revenue increase per month per store for retail locations (NBRI).

As you can see, there’s a real opportunity for [insert your department name here] to contribute to [insert your company name here]’s business objectives—while making [insert your company name here] a great place to work!

Thanks for considering my request. Let’s setup some time to grab a cup of [insert your boss’s favorite beverage here] and chat this through.

Regards,

[Insert your name here]

Darryl Feldman