Tag: business


2015: The Year of the Employee Experience

December 31, 2015by Gregg ApirianInside VignetteEmployee Engagement

2015 was an important year for HR and Communications professionals. Long under-equipped and underfunded compared to their marketing/advertising counterparts, more companies than ever are now realizing how important the employee experience is for fueling the company’s growth. This change of methodology has been highlighted in the press, and we’ve seen major cultural shifts (like Airbnb, who recently changed their Chief Human Resources Officer’s title to Chief Employee Experience Officer) that reflect top companies’ laser focus on meeting the needs of their employees to better serve their customers. In 2015, Vignette saw a surge of big companies and global brands who reached out to us to discuss their challenges and seek our expertise to help evolve their HR and communication practices.