I recently read this article in AdAge, “CMOs, Meet Your New Best Friend: The CHRO.” This really caught my attention because it’s relevant to how we work at Vignette. This thinking has guided the evolution of an entirely new approach to helping our clients understand how to meaningfully connect with their employees.
The business of internal communications is rapidly changing – for those that get it. Those who get it vary across businesses, but you can’t argue with the benefits of effective employee engagement. Forbes reports that companies with high engagement scores produce 6% higher profit margins than those companies with low scores. Among a number of other compelling results, (HBR).