We have all heard the term Big Data and for the most part, we all recognize this is an industry buzz term with many meanings. To set the record straight, the concept of big data is knowing how to cull through all your data to find actionable insights. Most brands have a plethora of data on their customers, and some have a good amount of data on their employees, but knowing how to translate this information is what the business of big data is all about. If you are working on internal communications, it is time to start embracing big data.
Join us at “A.L.I.'S Intranet & Digital Workplace Summit,” June 29 - July 1, 2015 in Chicago. Since we’re participating in the conference, you can save HALF OFF by mentioning special code “SPK.” I will be leading a workshop with our client Bob Jacobs, Senior Product Marketing Manager at SpendWell on: Harnessing the Power of Your Internet to Drive Enrollment and Engagement.
Face-to-face events play a key role in creating a complete internal communications strategy. They are a great way to engage, motivate, and excite your employees, while setting them up for success throughout the year. It is also a great way to unveil new programs and introduce new ideas to your teams every year. This summer we were particularly impressed with the success one of our clients had using the Double Dutch mobile application for event communications and collateral.