Have you ever attended a memorable corporate event? Something where they just ‘got everything right’? Where experience, content, culture, and community all come together. The venue was great, the location was inspirational, speakers were focused and passionate, your guest speaker not only entertained but blew your mind.
In our previous posts, we got a friendly (but firm) fair warning on why it's important to link your internal and external brands, and got some artistically-inspired recommendations on how to bring them to life. That's all well and good (and it is); but, you may ask: "What about some practical methods I can apply today to link my internal and external brand?"