Understanding Employee Marketing Workshop

May 10, 2016by Shona LepisEmployee EngagementInternal Communications


B2B/B2C to B2E:
Why Employees Need Your Marketing Efforts and How To Make It Pay

Vignette’s Founder and Creative Director, Mike Lepis will lead a workshop at 52 Limited’s Portland office on Wednesday, May 25, 2016. The workshop will advise HR, internal communications, and creative professionals on how to best use employer branding, data and insights to develop targeted content and experiences that deliver effective employee engagement.

Understanding Employee Marketing

Wednesday, May 25 at 52 Limited
8:30 to 10 am | TICKETS

While brands burn through resources connecting with consumers, they often don’t pay enough attention to the very employees who serve as the face of these brands. In this workshop, you’ll learn how to identify what is – and what is not – working within your organization and how to fill the gaps and amplify the goodwill your employees already have within themselves.

By the end of this workshop, you will:

  • Understand how to leverage your organization’s marketing efforts to align employees to your mission or brand promise.
  • Identify the hurdles that keep your employees from going ‘All-In’ with the company.
  • Develop a high-level plan to engage employees (information fights misinformation!).
  • Create a measurement plan that you’d be proud to show off.

Hunger for more than knowledge? Worry not – coffee and bagels will be available during this workshop. Click here for more info.

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.