Whitepaper: The Ultimate Guide to Internal Communications Strategy

November 8, 2017by Shona LepisLeadership and StrategyInternal Communications

Creating-and-implementing-a-successful-internal-communications-strategy-whitepaper-Poppulo-Vignette.jpg

Whitepaper – The Ultimate Guide to Internal Communications Strategy

Measurement and strategy, two crucially important issues for internal communicators, yet all too often either ignored or given scant attention. So, to make creating an internal communications strategy easier we partnered with our friends at Populo to co-create and publish of “The Ultimate Guide to Internal Communications Strategy” whitepaper.

The reason for doing so was simple: while an effective strategy is critical to success, according to Poppulo’s Global IC Survey last year showed that only 1 in 3 internal communications departments had a strategy. This is the backdrop to our decision to partner with Populo to create this exceptional internal communications strategy whitepaper.

Your key whitepaper takeaways:

  • A clear, step-by-step path to help leaders, internal communications, and HR practitioners develop and deploy internal communications strategies.
  • The important difference between tactics and strategy
  • Detailed but practical exploration of the four pillars to effective strategy:
  • Vision – how to lead the way
  • Align – the secret to success
  • Research & Insights – removing the guesswork
  • Creation – building your internal comms strategy
  • Next Steps: moving into action – from strategy to tactics

Download the Whitepaper

Also, be sure to register for our upcoming FREE Webinar: Creating and implementing a successful internal communications strategy hosted by Poppulo.

About Poppulo:

Poppulo is the global leader in employee communications technology. Our pioneering software and expert advisory services are transforming internal communications, creating more connected, aligned and successful organizations all over the world.

We chose our name – which comes from the Latin for people – because people are at the heart of everything we do, and we believe that an engaged workforce aligned behind a common purpose can transform the performance of any organization.

That belief gives us our core purpose and mission: to create groundbreaking products and services that make organizations great by releasing the power of their people and putting employee communications at the heart of organizations, where it belongs.

We like to call it success from within, and here’s to yours!

About Vignette:

Vignette is the Employee Experience Agency™. We help HR & Internal Communications teams engage and activate employees through powerful employer brand engagement; making your company the employer of choice. Since our inception, Vignette has helped companies elevate their employee experience, creating more rewarding connections between employers and employees.

Our unique blend of employee-centric experience design, application of behavioral science and brand-centered communications have enabled our clients to achieve an incredible spectrum of tangible results. From total rewards communications, to improving employee engagement to massive cross-company cultural transformations–we bring to life initiatives that make measurable differences to employers and employees.

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, managing the agency’s web and social presence, content marketing/blog, and supports business development’s needs. Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.