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Gregg Apirian

Managing Director

As the Managing Director of Vignette, Gregg is responsible for agency-wide vision and strategy, operations and finance, business development and engagement management. With nearly 20 years in entrepreneurial and executive-level roles, Gregg has been an instrumental leader at many distinguished agencies. Prior to Vignette Gregg was EVP, Digital Marketing at Trailer Park, EVP at Schematic (now POSSIBLE), and began his agency career as co-founder and CEO of BLITZ. Over the years Gregg’s leadership and combined experience drove growth, profitability and delivery of innovative and effective solutions for brands like GE, Microsoft, Coca-Cola, Target, Verizon, OWN, Sony Pictures, NBCUniversal, Johnson & Johnson, HSN, Ann Taylor & LOFT, Nike, and Reebok. Gregg’s passion lies in his interest around continuous improvement, helping to bring innovation to HR & Internal Communications professionals, enabling them to engage employees through the most effective strategies, channels and tactics. Gregg lives in Manhattan Beach, California with his wife and two daughters. Due to the growth of Vignette’s business, Gregg has cut back to managing only three fantasy football teams.
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