Shona is responsible for Vignette’s marketing practice, from agency brand aesthetics to positioning, managing the agency’s web and social presence, and content marketing strategy.
Shona began her career as a designer, managing a boutique design studio that specialized in hand-crafted brand identities for clients in both the US and Europe. She worked with clients to transform their vision into reality with creative solutions from brand identity to custom website design, digital marketing, and print collateral. Shona’s experiences as a creative influences her approach to marketing, using data-driven methodologies to deliver authentic brand experiences. Shona is an active member of the Portland design community and has served on the board as Communications Director of the Portland chapter of AIGA and a founding member of Branding Salon, a consortium of brand, design, development and marketing professionals.
Shona’s passions include collecting vintage typewriters, Instagram, content marketing, and all things design. Originally from northern California, Shona lives in Portland, OR with her husband Mike, two young children and senior cat.