Category: Content Strategy


The Value of Segmenting Your Internal Audience

May 26, 2015by Gregg ApirianContent StrategyEmployee EngagementInternal Communications

The business of internal communications is rapidly changing – for those that get it. Those who get it vary across businesses, but you can’t argue with the benefits of effective employee engagement. Forbes reports that companies with high engagement scores produce 6% higher profit margins than those companies with low scores. Among a number of other compelling results, (HBR).


Discovery, Part II: We Don’t Know What We Don’t Know

June 24, 2014by Dave StawinskiContent Strategy

We've talked about Discovery before. I wanted to take a second to approach the more philosophical side of the topic. In Plato's Republic, we find the "Allegory of the Cave." Long story short, it's a little parable he uses to describe education. It's a little cynical, and the upshot is: Your education is no more than an attempt by your gray matter to make sense of shadows on the wall of a cave in which you are imprisoned, the shadows themselves created in the least precise possible way, and by people who could not care less about helping you find truth.