In our previous posts, we got a friendly (but firm) fair warning on why it's important to link your internal and external brands, and got some artistically-inspired recommendations on how to bring them to life. That's all well and good (and it is); but, you may ask: "What about some practical methods I can apply today to link my internal and external brand?"
In our previous post on storytelling, we were introduced to the three essentials of great storytelling: characters, plot and challenge. We were also introduced to a smarmy duck who walks into a bar...but more on him later. For now, let's take our ingredients a bit further and checkout a great example of real-world brand storytelling from the premier specialty retailer of home furnishings and gourmet cookware, Williams-Sonoma.