Employee Experience Roundup November 1, 2017 – Our Most Popular EX Posts

Welcome to our weekly roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

Vignette’s Most Popular Employee Experience Blog Posts

In honor of being awarded a top 30 communication blog for this week’s Employee Experience Roundup, we’re featuring our most popular Vignette blog posts  — from how to “Develop Messaging & Content Strategy for Internal Communications” to “Nowhere to Hide: Company Culture is in Full.” Enjoy!

• Top 10 Employee Experience Trends for 2017
  Being sensitive to the current conditions and proactive about what’s coming in workplace culture will make you the hero your employees need you to be. Our list of Top 10 Employee Experience Trends for 2017 will help you elevate your employee experience values, making you an employer of choice, and a stabilizing force in the ongoing global sea of change.
• Nowhere to Hide: Company Culture Is In Full View
  Nothing is a secret behind your closed network or even behind an NDA. Employees have voices, and they are going to use them. Whether or not you realize it, your employees are your employer brand. Technology has given them a platform and articles spotlighting positive employee culture have given them a measuring stick. Do the right thing, and this transparency can be a megaphone for your amazing culture and raise your company’s image for customers and future employees. But do the wrong thing and, well, you get the picture.
• The Employee Experience: Developing Messaging & Content Strategy for Internal Communications
  In Part 1: Architecting the Employee Experience series, we discussed the importance of the employee experience. For Part 2: Understand Your Internal Communications Audience, we focused on how to segment your internal audience and use data-driven methodologies to measure success. For the third part of this series, we’re going to discuss the most vital components to a communication strategy. Message points and content strategy are essential ingredients to inform, engage or activate your employees.
• The Employee Experience: Understand Your Internal Communications Audience (Part 2 of 6)
  In Part 1, Architecting the Employee Experience (Part 1 of 6), we introduced and defined the concept of the employee experience. We made the point that if companies want to accomplish their business objectives, recruit the best-fit talent, and effectively deliver a seamless customer experience; then they must place as much attention into developing the employee experience as they do towards the customer experience. But to do this, HR and Communications professionals must first accurately understand their audience: their wants, needs, motivational drivers, frustrations, and use the most effective strategies, tactics, channels, and vehicles to communicate, train and engage employees.
• The Employee Experience: Examples of Effective Employee Experiences (Part 4 of 6)
  If you’ve read Part 1 through 3 of our series on the Employee Experience, you already understand the importance of how the employee experience drives your company’s culture and performance. You’ve also recognized the value of data-driven approaches to deliver personalized experiences and measure their effectiveness. And you are now armed to develop your messaging and creative strategies. For this 4th part of our series, we’re going to explore seven real-world examples that you can dissect and apply towards your efforts to create the right Employee Experience.
• Why Good Design is Good for Your Business — and Employee Experience
  Good design is everywhere. For today’s top companies, it’s a powerful competitive advantage. Pick up an iPhone, check in and walk onto a Virgin America airplane, or summon a car using the Uber app—today’s consumers expect brands to deliver products, services and experiences that surprise, delight and transcend the everyday, at every turn. Don’t just take my word for it; the research shows good design strengthens brand loyalty and boosts the bottom line.
• Insight-Driven Communication is How You Can Better Engage Your Employees
  With an insight-driven approach to employee communications, we are elevating what employee communications can be in organizations of any size. Some organizations say they are “employee first” while others say they are “customer first;” both philosophies are “people first.” When you take time to be thoughtful, understand your goals and people, and give them what they want and how they want it, you’ll see engagement, trust and the overall employee experience shine.
• If You Fail to Plan, You are Planning to Fail: Do you have an Internal Communication Strategy?
  A little over a year ago I wrote and published an article on Vignette’s blog called Strategy vs. Tactics: Why It’s Important to Distinguish the Difference. To date, it has been one of our most popular posts, read by thousands of HR & communications professionals. I can tell this topic has resonated with our audience because it has led many brands to Vignette, asking for help to develop an internal communications strategy.
• Why Has Company Culture Become So Important Again?
  In the past 20 years, technology has effectively “flattened” every organization. Now, execs can see what employees are saying and doing, and vice versa. Everything about the way we do business has changed. And if a company must transform to keep up with the changing marketplace, then culture must also transform to support that new model.Blog Series: Engaging Employees In Your Company Purpose: Four Key Drivers and Why They Matter
  In this series, we explore an essential concept at the root of our work: Aligning the employee experience to a company’s purpose. We have to do more than polish our intranet or have one more ice cream social when the weather gets warm. We need to get to the root of our purpose and how we engage our employee populations.
  
• Belief in the Company’s Products and Services (Part 1 of 4)
• Physical environments and amenities (Part 2 of 4)
• Diversity and Inclusion (Part 3 of 4)
  
• Employer Branding Driven by Storytelling (4 of 4)