Employee Experience roundup – What HR Can Learn From Marketing About Employee Experience, How the internet has changed HR communications, Improving Workplace Culture, One Review at a Time

September 26, 2018by Shona LepisCultural TransformationLeadership and StrategyRecruiting and RetentionThe EX Roundup


Welcome to our weekly hand-curated roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

In this week’s Employee Experience Roundup, discover What HR Can Learn From Marketing About Employee Experience, and discover How the internet has changed HR communications, Improving Workplace Culture, One Review at a Time, plus more.

How the internet has changed HR communications — HR Dive, By Kathryn Moody @KatMMoody “These days, the HR function has broken out of its administrative silo, looking more like a strategic business partner than a functionary support system. But HR has picked up an affinity for one department in particular: marketing. From recruiting candidates in a hot labor market to educating employees on their benefits, HR managers have leaned into marketing the well-cited employee experience with increasing sophistication — so much so that branding can even be considered an HR function, both internally and externally.”

Improving Workplace Culture, One Review at a Time  — The New Yorker, By Lizzie Widdicombe @widdikombe “With its emphasis on transparency, the jobs site Glassdoor aims to upend corporate power dynamics.”

What HR Can Learn From Marketing About Employee Experience — Forbes, By Peter Hinssen @hinssen It’s high time that we take some cue from marketing. For the past ten years we have reimagined the way we deal with customers. Now let’s do the same to recreate how we interact with employees

Why Employee Experience is Key to Digital Transformation: An Interview with Fouad ElNaggar When Fouad ElNaggar talks about employee engagement, it makes you wonder why more companies aren’t lining up to pour all their resources into improving the employee experience.

How to add a human touch to your employer brand — HR Drive, By Riia O’Donnell
“With all the buzz about branding, for business overall and for recruitment in particular, the new role of HR professional has become more marketing-oriented. Creating an employment brand that attracts and retains is top of mind for every business, but the devil is in the details. Even the best intentions may not make your company approachable, even welcoming, to candidates when it comes to job listings, contact points and career pages. How can HR create an inviting marketing opportunity with every aspect of recruitment?”

The Future Of Work: Three New HR Roles In The Age Of Artificial Intelligence — Forbes, By Jeanne Meister @jcmeister
“What will ‘the new normal’ look like for our HR leaders as we approach 2020? It’s been nine years since McKinsey & Company coined the phrase, ‘the new normal,” referring to the fundamental changes in the business landscape following the Great Recession of 2008.”

8 SURPRISING REASONS TO RAISE YOUR INTERNAL COMMUNICATIONS GAME — Crenshaw Communications, @crenshawcomm, By Richard Etchison
“It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. According to Gallup’s 2017 State of the American Workplace, companies in the highest quartile of employee engagement experience 17% higher productivity, 20% higher sales, and 21% higher profitability than others. Need more? Here are some additional reasons for a company of any size to raise its employee comms game.”

The erosion of trust and the power of communications to rebuild it — IoC Blog, By James Hodson
Institutions used to be trusted pillars of society. The financial crisis damaged the reputations of many professions and companies. They became places that could no longer be dependable to ‘do the right things’. The 2018 Edelman Trust Barometer highlights once again that people continue to mistrust business, government, NGOs and the media.

8 Benefits Of Measuring Employee Engagement — Forbes, By William Craig
“Employment engagement matters to achieving company success and developing employee skills and talents toward future goals. Happy employees equal a happy and prominent company. However, outdated traditional surveys used to measure engagement fail to reflect how modern employees operate and what they most desire and need to succeed. Measuring employment engagement in real-time helps companies achieve real results, just as the importance of measuring finances and sales regularly do. Here are eight benefits of measuring employee engagement — much like taking your company’s work culture temperature.”

Need help elevating your internal comms or connecting with your employees? We’re happy to help. Reach out and let’s talk.

Vignette is the leading Employee Experience Agency®. Find out how we help HR & Internal Communications teams activate employees through powerful employer brand engagement; making your company the employer of choice. Tell us about your projects, task us with solving a problem, or ask us to help you plan the future of your employee experience. We’d be delighted to show you how far we can engage your employees to drive your business.

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, and managing the agency’s web and social presence.