Events: Launching Pads for New Engagment Tools

September 18, 2014by Carolyn DommeEmployee EngagementInternal CommunicationsTechnology & Platforms


Face-to-face events play a key role in creating a complete internal communications strategy. They are a great way to engage, motivate, and excite your employees, while setting them up for success throughout the year. It is also a great way to unveil new programs and introduce new ideas to your teams every year. This summer we were particularly impressed with the success one of our clients had using the Double Dutch mobile application for event communications and collateral.

People are still glued to their phones. That’s not changing any time soon. To put this into perspective, take a look at the following statistics published by

  • 91% of all people on earth have a mobile phone
  • 56% of people own smart phones
  • 50% of mobile phone users, use their phones as the primary internet source
  • 80% of time is spent inside apps

Why not use that to your advantage!

We saw the Double Dutch mobile app as a key component for further engaging theattendees at the event. Double Dutch has a status feed, a personal profile section, and allows you to connect with friends. It is a user-friendly and intuitive mobile app, much like all of our beloved social media websites, and was adopted smoothly for these reasons. Months later, our client’s status feed has remained active. The application was originally rolled out to post a daily agenda, meeting location information, presentations, and post event communications, and it continues to deliver value months later. Double Dutch also uses a gamified interface. (Most of you have probably heard of “gamification.” This is the application of our natural inclination to socialize, learn, compete, achieve, and play. In some respects, it’s becoming an expected element of our experiences—even at work.) Users’ competitive streaks are harnessed to drive engagement through points-per-use system.


Mobile apps Foster a Sense of Community

Using a mobile app in conjunction with an in-person conference is great combo. It is a great way to promote a sense of community, and encourage team members to get connected and stay connected throughout the year. A great example: We’ve had an insider’s view of our client’s new office space and store opening in Tokyo, and we’ve been able to watch store managers from around the world interact about these achievements. At a different event, we saw our client set up large digital screens connected to their mobile apps. They had a live feed of pictures and status updates that people were posting throughout the event. Everyone loved this.

Using an event to introduce a new tool can create great engagement results. We see thiswith Enterprise Social Media, mobile apps, and offline programs, too.


What have your experiences been with employee conferences? We’d love to hear from you.

Carolyn Domme