EX Roundup: How Brands are Communicating and Helping During the Corona Virus Crisis

April 28, 2020by Shona LepisInternal CommunicationsThe EX Roundup


Our hand-curated Employee Experience roundup features articles and resources, guidance, and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from internal communications, employer branding, content, employee communications & campaigns, HR trends, and workplace culture.

How Companies Treat Workers During Pandemic Could Define Brand ‘for Decades’ — CNBC, Kevin Stankiewicz @CNBC @Kevin_Stank
“Sending employees back to work too quickly may be ‘unforgivable’ in the eyes of younger Americans, too, Cuban said. ‘So not only is it smart to take care of your employees, but it’s also good business and that’s the way I’m looking at it.’” 

We’re in the Midst of a Massive Work-From-Home Experiment. What if it Works?— Fast Company, Lindsay Tigar @FastCompany
“After COVID-19 passes and businesses try to return to normal, there is a real possibility that professionals may change their tune on what matters most to them. That’s already the case for many, according to research from the International Workplace Group. Their March 2019 findings showed that 80% of job seekers would choose a job with a flexible work-from-home policy over one that doesn’t offer the same benefit.”

Employees Trust Their Company’s Communication about COVID-19 Over Other Information Sources — Edelman @EdelmanPR
“We knew that government and media had trust challenges going into the crisis. The 2020 Edelman Trust Barometer showed that “my employer” was the most trusted institution by 18 points over business in general and NGOs, by 27 points over government and media. That explains our finding that employer communications is the most credible source of information about the coronavirus.”

Guide to Managing Your (Newly) Remote Workers— Harvard Business Review, Barbara Larson, Susan Vroman, Erin Makarius @HarvardBiz @bzlarson @ProfMakarius
“Especially in the context of an abrupt shift to remote work, it is important for managers to acknowledge stress, listen to employees’ anxieties and concerns, and empathize with their struggles. If a newly remote employee is clearly struggling but not communicating stress or anxiety, ask them how they’re doing. Even a general question such as “How is this remote work situation working out for you so far?” can elicit important information that you might not otherwise hear. Once you ask the question, be sure to listen carefully to the response, and briefly restate it back to the employee, to ensure that you understood correctly. Let the employee’s stress or concerns (rather than your own) be the focus of this conversation.”

This is an excerpt from Dispatch X, from Liquid: where brand experience, customer experience and employee experience come together in one consolidated hub. This month’s entry revolves around how companies are adapting to COVID-19, with a special focus on staying positive and staying true to your brand in the process.

If your company needs help with quick-turn communications to your customers and/or employees during the COVID-19 crisis, or you’d like to discuss longer-term strategies for your brand, we’re here to help. Contact us here.

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, and managing the agency’s web and social presence.