EX Roundup: Why Companies Should Leverage Internal Comms to Promote Their Employee Value Proposition + Must-Read HR Titles this Summer

July 10, 2019by Shona LepisCultural TransformationEmployee EngagementInternal CommunicationsRecruiting and RetentionThe EX Roundup


Our hand-curated Employee Experience roundup features articles and resources, guidance, and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from internal communications, employer branding, content, employee communications & campaigns, HR trends, and workplace culture.

In this edition of the Employee Experience Roundup, read about what makes some employer brands consistently attractive, and how companies can best use communications to promote their employee value proposition. Also, learn about how internal communications is leading NHS Trust’s Culture Change of ‘Open and Honest Dialogue. Plus, build your summer reading list from HR thought leaders to get the word on must-read titles this summer, and more.

The Human Resources Today Summer Reading List — Human Resources Today @hrposts
“We reached out to some of our favorite human resources thought leaders to get the word on must-read titles this summer. We recommend you bookmark this page – no matter whether you make your way through the list during the summer, fall, or winter, it’s filled with helpful resources to integrate into your work in 2019.”

Brands Should Learn From How John Lewis Conducts Internal Comms — PR Week, By Huw Morgan @PRWeekUS
“John Lewis has been voted the brand Brits would be proudest to work for despite a recent dip in profits, but what makes some employer brands consistently attractive and how can companies best use communications to promote theirs?”

Why You Should Create a “Shadow Board” of Younger Employees  — Harvard Business Review, By Jennifer Jordan and Michael Sorell @HarvardBiz
“A lot of companies struggle with two apparently unrelated problems: disengaged younger workers and a weak response to changing market conditions. A few companies have tackled both problems at the same time by creating a “shadow board” — a group of non-executive employees that works with senior executives on strategic initiatives. The purpose? To leverage the younger groups’ insights and to diversify the perspectives that executives are exposed to.”

How Your Manager Experience Shapes Your Employee Experience — Gallup, By Ben Wigert and Ellyn Maese @GallupWorkplace
“How do employees feel about your organization? The answer to that question influences many of the most important measures of your organization’s health — from retention, engagement and performance to customers, revenue and operational efficiency.”

From Employee Value Proposition to Talent Experience — People Matters, By Rhucha Kulkarni @PeopleMatters2
“A shift from EVP to Talent Experience is not just about leveraging the right HR Tech platforms. It encompasses an entirely new way of thinking, where employee is at the fulcrum of all talent practices.”

Exclusive: Internal Comms Leading NHS Trust’s Culture Change of ‘Open and Honest Dialogue’ — PR Week, By by Jonathan Owen @PRWeekUS
“South West London and St George’s Mental Health NHS Trust (SWLSTG) is embarking on a major culture change, led by the comms department, to improve the interaction both among and between staff and patients.”

SocialChorus’ 2019 Internal Communicator Index — SocialChorus, @SocialChorus
The Current State Of Employee Communications: 400+ Communicators Share Their Goals, Challenges, And The Tools Helping Them Succeed

10 Culture Fit Interview Questions—and What to Look For in the Answers — Hire by Google @HireByGoogle
“A stellar CV, glowing recommendations, and impressive experience are all very enticing, but when it comes to evaluating the long-term success of a future candidate, culture fit may be the most important thing a company can assess. Studies show that employees who share important qualities with the organization and their coworkers perform better at work and stay at their company longer. On top of that, employees who align with your company’s culture don’t just make work more pleasant; they show greater ROI over time.”

Shona Lepis

Shona is responsible for Vignette’s marketing practice, covering everything from agency brand aesthetics to positioning, and managing the agency’s web and social presence.