Consumer-based social networks like Facebook, are engines of social and consumer engagement. Your Enterprise Social Network (Yammer, Jive, Chatter, etc.) is based on them, and wants to be a social network optimized to promote employee engagement. So your ESN will hook your employees on engagement? Addict them to productivity? Create a virtuous cycle? Yes. You can do that, but it takes a plan.
In previous posts, we have looked at how enterprise social and mobile can become part of your game plan, and how storytelling should be at the heart of your communications. Now we want to put those elements together to explore how we can use all available channels to your employees to get them to invest themselves in the stories you need to tell.
We all know that an engaged employee is a happy employee. But, employers are recognizing the value of elevated internal communications in driving real business results through their engaged employees. In addition to their bright smiles, Gallup’s 2013 Global Engagement Survey reports engaged employees positively effect everything from productivity, to profitability, quality, lower absenteeism, less turnover, and even healthcare costs. Hooray for the engaged employee!