How excited were you when you received your offer letter or phone call to your new job? Okay, now how excited were you 3 hours into your "new employee orientation?" Most likely, there was a disconnect somewhere between your idea of the company and the reality of it. Onboarding is such an important step in a career, and it needs help across the board. Not many folks are doing a great job at it.
As a creative agency focused on employee and internal communications we have helped clients redesign their employee onboarding programs to better align with their brand values. The goals are to increase engagement and retention. In our experience we have found onboarding programs to be sorely neglected from a branding standpoint.