Tag: retail


Every Spatula Tells a Story: Williams-Sonoma’s Open Kitchen Launch

February 27, 2014by Darryl FeldmanEmployee EngagementStorytellingVideo

In our previous post on storytelling, we were introduced to the three essentials of great storytelling: characters, plot and challenge. We were also introduced to a smarmy duck who walks into a bar...but more on him later. For now, let's take our ingredients a bit further and checkout a great example of real-world brand storytelling from the premier specialty retailer of home furnishings and gourmet cookware, Williams-Sonoma.