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The Value of Segmenting Your Internal Audience
May 26, 2015by Gregg ApirianContent StrategyEmployee EngagementInternal Communications
The business of internal communications is rapidly changing – for those that get it. Those who get it vary across businesses, but you can’t argue with the benefits of effective employee engagement. Forbes reports that companies with high engagement scores produce 6% higher profit margins than those companies with low scores. Among a number of other compelling results, (HBR).
