Consumer-based social networks like Facebook, are engines of social and consumer engagement. Your Enterprise Social Network (Yammer, Jive, Chatter, etc.) is based on them, and wants to be a social network optimized to promote employee engagement. So your ESN will hook your employees on engagement? Addict them to productivity? Create a virtuous cycle? Yes. You can do that, but it takes a plan.
In our previous posts, we got a friendly (but firm) fair warning on why it's important to link your internal and external brands, and got some artistically-inspired recommendations on how to bring them to life. That's all well and good (and it is); but, you may ask: "What about some practical methods I can apply today to link my internal and external brand?"
The interactive nature of mobile applications means they create two-way communications. We at Vignette are big believers in listening as well as speaking to employees. We know they can teach us as much as we can teach them.