In our previous post on storytelling, we were introduced to the three essentials of great storytelling: characters, plot and challenge. We were also introduced to a smarmy duck who walks into a bar...but more on him later. For now, let's take our ingredients a bit further and checkout a great example of real-world brand storytelling from the premier specialty retailer of home furnishings and gourmet cookware, Williams-Sonoma.
In previous posts, we have looked at how enterprise social and mobile can become part of your game plan, and how storytelling should be at the heart of your communications. Now we want to put those elements together to explore how we can use all available channels to your employees to get them to invest themselves in the stories you need to tell.