Tag: storytelling

28
DEC

Developing-Messaging-and-Content-Strategy-for-Employee-Communications.jpg

The Employee Experience: Developing Messaging & Content Strategy for Internal Communications (Part 3 of 5)

December 28, 2015by Gregg Apirian Content Strategy Internal Communications

27
FEB

Every Spatula Tells a Story: Williams-Sonoma’s Open Kitchen Launch

February 27, 2014by Darryl Feldman Storytelling Employee Engagement Video

In our previous post on storytelling, we were introduced to the three essentials of great storytelling: characters, plot and challenge. We were also introduced to a smarmy duck who walks into a bar...but more on him later. For now, let's take our ingredients a bit further and checkout a great example of real-world brand storytelling from the premier specialty retailer of home furnishings and gourmet cookware, Williams-Sonoma.

18
FEB

Multi-channel Storytelling: Duck Tales

February 18, 2014by Dave Stawinski Storytelling Technology & Platforms

In previous posts, we have looked at how enterprise social and mobile can become part of your game plan, and how storytelling should be at the heart of your communications. Now we want to put those elements together to explore how we can use all available channels to your employees to get them to invest themselves in the stories you need to tell.