We all love to watch videos, and, let’s be honest; we all love to watch videos at work. But while the latest Jon Stewart or Nicki Minaj clip might be a great mini-break during the workday, videos are also a compelling solution to deliver valuable information to your team or call them to action. A recent study shows that some tools such as email, newsletters, and blogs have become less effective, and 72% of internal communications teams are planning to increase their use of video.
An internal communications strategy that keeps employees informed, engaged and productive has proven to be a vital component for maximizing performance inside today’s enterprise. However, research shows that some corporate communication tools—email, newsletters and blogs—have become less effective.
In our previous posts, we got a friendly (but firm) fair warning on why it's important to link your internal and external brands, and got some artistically-inspired recommendations on how to bring them to life. That's all well and good (and it is); but, you may ask: "What about some practical methods I can apply today to link my internal and external brand?"