B2B/B2C to B2E:
Why Employees Need Your Marketing Efforts and How To Make It Pay
Vignette’s Founder and Creative Director, Mike Lepis will lead a workshop at 52 Limited’s Portland office on Wednesday, May 25, 2016. The workshop will advise HR, internal communications, and creative professionals on how to best use employer branding, data and insights to develop targeted content and experiences that deliver effective employee engagement.
Understanding Employee Marketing
While brands burn through resources connecting with consumers, they often don’t pay enough attention to the very employees who serve as the face of these brands. In this workshop, you’ll learn how to identify what is – and what is not – working within your organization and how to fill the gaps and amplify the goodwill your employees already have within themselves.
By the end of this workshop, you will:
- Understand how to leverage your organization’s marketing efforts to align employees to your mission or brand promise.
- Identify the hurdles that keep your employees from going ‘All-In’ with the company.
- Develop a high-level plan to engage employees (information fights misinformation!).
- Create a measurement plan that you’d be proud to show off.
Hunger for more than knowledge? Worry not – coffee and bagels will be available during this workshop. Click here for more info.