We’re thrilled to be in the June 2014 issue of Oregon Business. Our Creative Director and Co-Founder, Mike Lepis, offers some industry insights on why employee engagement matters, along with tips on how to improve engagement. Here’s a few excerpts from the article, “When the Employee is the Customer.”
The state of employee engagement
“In 2013, Gallup published a poll showing that 70% of U.S. employees were “disengaged” in their jobs, costing companies $450-$550 billion a year in poor performance. The takeaway is a no-brainer. Happy employees are engaged employees; engaged employees deliver a better customer experience, eventually leading to improved company performance. “It’s about the idea of a brand ambassador,” says Mike Lepis, creative director and co-founder of Vignette, a creative agency in Portland that focuses on internal communications. Historically, companies focused solely on communicating brand messages to their customers. “Employees were treated as a second thought,” Lepis says.”
What employee engagement is about
“Employee engagement is about maintaining “a deeper engagement with the people who are really executing the tasks,” says Carma Caughlan, Deckers’ retail communications manager. Deckers depends on store employees to provide customers with a good experience, she says. “We want to take the [company’s] key messages and waterfall those directly within the company itself, so there’s alignment between the internal and the external.”
Tips to help improve engagement
In the meantime, for companies eager to amp up their in-house messaging, Lepis offers a few tricks of the trade: The more visually engaged and stimulating the message, the more effective it will be. “We also look at brevity and clarity as an important part of communication,” he observes.”
Read the full article here!
You can checkout the full article, “When the Employee is the Customer”, by Linda Baker on Oregon Business Magazine’s website or at local newsstands. For more employee engagement and internal communications tips, follow us at Twitter at: Mike Lepis at @mikevignette, and Vignette at @vignetteagency. Say hi with a tweet!
A big thanks again to Linda Baker and the Oregon Business Magazine team. Thanks for reading, and let us know what you think!